Do You Feel Over-Worked and Under-Valued?
If so, you are not alone and it’s not your fault. Here’s why…
The current career path for personal fitness trainers was deliberately devised by big box gyms and health club chains so that their shareholders would profit while you do all the work.
Professional trainers are often forced to work long hours to make ends meet – and 80% of newly-qualified PT’s burn out and quit the industry within 18 months.
The problem is, personal training certifications concentrate on the technical aspects of fitness and nutrition and neglect to teach vital business skills.
A lot of brilliant trainers and gym owners get stuck because they don’t know how to build a business that sets them apart from the competition.
You see, our industry is trending towards smaller and more intimate facilities where traditional sales and marketing practices simply don’t work.
Unfortunately, most fitness marketing advice is taught by good marketers who don’t understand the fitness industry, or by successful fitness trainers who don’t realise the methods they are teaching have become obsolete.